Here is a quote from someone who gave a positive review to this book, "Don’t let the comic book beginnings fool you, this is definitely a book for a mature and decidedly female audience. This book is classic Marvel meets Sex in the City."
Besides placing quote marks around "mature" and "female" this pretty much sums up why I'm giving it a negative review.
By the way, Marvel, a huge part of your fan base is female and so you don't need to pander to what marketing companies tell you women are like by changing our favorite characters.